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Embracing The Sales Mindset

Embracing A Sales Mindset…What That Really Means

Sales means … Selling Yourself as a Service.

When you sell from honesty integrity and compassion everyone wins 

that’s because it’s not about the hard sell it’s about the heart cell.

When I first got into professional sales a few years ago I always heard that it was really about the mindset.

I wish I would have paid more attention to that advice sooner. I was too pre-occupied with the automation and tools since it was new to me. Once I got more comfortable with the technology I was in for a surprise. I will tell you what my experience has been like .

Selling is really about leading and moving people to action.

See … when you talk to the average person most people have a negative view about sales. A large part of this is our cultural hypnosis. Hypnosis is simply the non-critical acceptance of an idea and most people believe the negative beliefs about sales and sales people because that is what our culture culture tells us not because it’s what’s true

I’ve seen all types of people who need effective sales skills like… sales people coaches consultants Network marketers entrepreneurs and they all have negative views on selling as well.

It’s a negative view that’s carried over from presentation to presentation and the mindset manifests itself in a salesperson being a week closer or even worse not even asking for the sale in the first place.

Instead of powerfully asking for the order these people say well here’s my business card and call me when you’re ready to move forward and of course this approach simply doesn’t work.

I had a lot of these negative beliefs myself as in …”I am not a good salesperson.” “I am not good at closing”.” I am not good at recruiting.” I don’t like selling. I don’t like the phone. The computer programs are difficult. etc. etc. etc.

See the problem I didn’t realize back then is there was a law of belief in that whatever you tell yourself over and over and over again you will eventually believe and so I started affirming to myself that selling equal service and I sell from honesty integrity and compassion and in order for me to acquire sales greatness it might require that I change the way that I looked at being a salesperson I started thinking and seeing myself as a sales coach… And started learning everything I could from that day on.

I created a bigger expectation of myself … a goal to work towards helping other people get what they want and need .

Because I knew that if I helped enough people get what they want… eventually I’d get some of what I wanted… Paid.

So I started to embrace selling. I started to realize that getting better at sales was the key to reaching my dreams and potential.

I started learning about the idea of precession in that most sales people focus on their commission and hitting the numbers making money and getting some kind of quarter and paying their bills with the side effect of helping some people of course this is all backwards. What I focus on instead, is to try and add value as much as I can… and then as a byproduct, or side effect, or pre-cessional effect, I’m able to create financial success for both my client and myself.

Persuading and influencing others to act is really about showing the person … how they can benefit from doing what I’m asking them to do.

Positive energy is part of my job description now.

I like to think about how I can contribute to solving a problem… not what I can get or take from it. I ask myself …” How Can we fix this or make it better for the customer ?”

Sales is a service and I love to help people solve their problem. Since I can be the only one who creates my reality… I find people who love to work with me. Then by positive supportive action… a precession occurs that many times … cannot be predicted or measured beforehand.

From my own personal experience I know that the universe rewards people who take action differently than those who don’t. So there’s a whole new level of success that’s available to me if I would just simply make a decision right now this moment to live from this Day Forward according to the philosophy of playing at level 10. Which consistently demands of me to take action towards my goal.

That’s where the saying of just showing up is 90% of the work… it still resonates…today.

Or another way to say it is if you don’t do the right things the right things aren’t going to happen for you.

So if I do the right thing and add value to the customer as much as possible then the byproduct will be success.

Overtime I’m getting better and better at business and marketing and sales presentations.

The ideas that I put into action are to focus on the customer and not myself and the way that I add value is to share the benefits as well as the benefit of the benefits also I provide information to educate and make wise decisions I also educate them on their own ability or value Plus I try to illuminate a path or vision of successful actions that can lead to the desired results.

The bottom line is to show up because the universe rewards people who take action differently than those who don’t.

This phenomenon called a precession occurs that is when the unexpected and almost always positive side effect happens when you take that action.

Greatness in sales comes by focusing on adding value to the customer.

Everything preceding was essentially the inner game of selling. Next we move to the outer game of selling known commonly as the process of influence. In this example we’ll set up a step-by-step sequential framework that leads logically to the product selling itself.

You could describe the process like going up a mountain and the customer starts at the base of the mountain. We start with lead generation… then appointment setting and then … live presentations either face-to-face, by phone or zoom.

Next we establish trust and build rapport at the same time we’ll identify customer needs…then share some benefits . We will then close and handle objections… then close again.

If we don’t close the sale with the prospect and he or she is still interested… then we follow up.

The process of influence….

You got to get yourself mentally and emotionally psyched up and prepared to talk to strangers. Now most of them, will reject what you’re offering… so it does take motivation, determination, courage and perseverance. That’s where having the right inner mindset is crucial that we talked about earlier.

It’s nice to have some sort of a script when you meet with the customer because you’d like to know what you’re going to say and do when they answer the phone… based on what you’re trying to accomplish.

So ahead of the meeting, you want to know what action you want them to take as the result of your meeting?

Since the inner game is the mental side of selling that we covered earlier… just to remind you those are your beliefs …what your comfort zone is and how you deal with rejection. It’s a sales rep preparing for a big sales meeting … or the consultant getting ready to meet with the big client that they have been trying to land.

Now let’s talk about the outer game which includes three key systems for growing any business and a half a dozen steps to making a sale.

The three key Business systems.

1.  Lead generation

2.  Appointment setting

3.  Lead conversion

Lead generation is making contact with people who need, want and are interested about your product or service.

Appointment setting is creating opportunities to deliver sales presentations to the people who want to buy from you

Lead conversion is delivering that sales presentation and making the sale

And in each one of these areas …pay close attention… because you’ll want to use your inner game your outer game and action on all three levels for lead generation, appointment setting and lead conversion. Let’s go over some of the details.

In business when you look at these three key Business systems the bottom line is the conversion. That is where you close the sale and make money.

  1. The generation
  2. Appointment setting
  3. Building trust and rapport
  4. Identify customer needs
  5. Share the benefits
  6. Ask for the sale…pre close
  7. Handle objections
  8. As for the sale again
  9. Follow up….

Wild cards

  • Qualifying lead
  • Referrals

Generating unlimited leads

The purpose of generating a lead is to generate a lead simple right? A lot of times when I explain that to newer clients and internet marketing I usually get a chuckle about that except this is a pretty profound distinction that is necessary for us to point out about selling. What allows us to do is to look at lead generation as a standalone activity in the sales process.

What I mean by that is that when you meet someone at a networking event…

And you might be interested in doing business with them, the only thing that you want to do is simply get their contact information that’s all.

One of the biggest mistakes I see people in the influencing process of sales make is to try and accomplish too much too soon. Instead of focusing solely on generating the lead, they begin delivering their sales presentation at the networking event…. Don’t be that person.

Just ask for a business card and exchange information.

And when you get to the point where you’re thinking about leads think in terms of the lead generation system.

And of course this would consist of some sort of database to track all your contacts and then be able to market to them directly since they’re on your list.

Also it’s a good idea to consider anyone who might be a person of influence since everyone you know has their own network there’s probably some person of influence who has your target market in their Network.

If there’s something you can do for a person of influence to provide value for them and their group you can give yourself a source of hot fresh leaves of people who are ready and willing to buy from you because you’ve already built trust and rapport.

Think of a reciprocal referral relationship for instance if you’re a real estate agent you could create a relationship with someone who sells insurance then that person could create a relationship with someone who sells cars and maybe an accountant who does tax preparation and then maybe someone who does printing and so forth.

Giving out free reports and checklist that you can download as well as videos PDFs and other recordings that have value or good ways to get new leads contact information on an ongoing basis known as evergreen.

I even have a free entrepreneur quiz here at  etquiz.net

With Tw3 marketing software automation you can set up continual emails, texts , and calendar booking so you stay in contact . This helps to keep you in the conversation with the prospect and continue to offer free services and value.

This also helps to keep your business on your prospects radar on Auto-Pilot !

Key points to remember about lead generation is that… it does require the proper mindset.

You must “Believe” in abundance when it comes to lead generation.  I like to draw a big circle on a white piece of paper then make a DOT somewhere in the middle of the circle then I imagine that that dot has thousands and thousands and thousands and thousands of people that are perspective leads for my business and they’re all on that dot if there was any more I’d be having my plate spill over.

Once my lead generation goals are set I review them every week track them then reset them all through the TW3 software and sales database.

There are so many lead generation tools and ideas that in order to review them properly I’m going to refer you to our website. But the best way is one in one…to really go over the details that will work best for you and your business  and what you’re trying to accomplish…

Let’s set up a free strategy call and a Demo of our Tw3 automated marketing software.

Schedule a call here:  https://ronhaslam.com/zoom


Take the Entrepreneur QUIZ FREE-

Take The Free Entrepreneur Type Quiz

What is Your Unique Personality Profile…?

Take The FREE-Personality Quiz

The Personality Profile Quiz takes about 30 minutes…and you will want to write your answers down on a sheet of paper. Then you tally the numbers for each Personality Type . By the way there are  4 different types that will Indicated by 4 different colors. Red, Blue, Green and Yellow. 



So prepare to be 20 to 30 minutes ….but on my blog you can also take a shorter 5 minute quiz for FREE to which will help determine  your unique entrepreneur type…or go directly to http://etquiz.net
 



Personality Quiz Instructions


This personality profile is designed for you to understand who you are, what you like, and what you dislike. More importantly, the value of this profile is to start understanding others. Many of us go through life trying to get people to “see life our way” when, in fact, to be successful in business AND LIFE IN GENERAL, it is the exact opposite. You need to “see life the other person’s way”. While taking this personality profile realize there are no right or wrong answers. You will not be graded on this. While reading the questions, there will be answers that are very similar to each other. Make sure you take the time to determine which answer fits YOU the best. Be as accurate as you can, and remember: the more honest you are, the greater the result. This profile is not designed to impress anyone. The point is to accurately learn how YOU interact with people. Remember, it doesn’t matter what personality is your strongest or what personality type you are, it matters that you understand all the different personalities and can adapt to any one of them at any time. Turn the page to get started.
 
 
 
 
PART ONE
 
Directions: You have been given a sequence of questions.
Divide 12 points among the answers to each of the questions as described below:
 
                                               6 Points     The answer that best describes you
                                       4 Points     The number two answer that describes you
                                       2 Points     The number three answer that describes you
                                            0 Points     The answer that is the least like you
 
Remember: honesty counts. Make sure the answer you put is how you are, not how you would like people to see you.


 
When creating a strategy for your business you would like the person you’re dealing with to: 
1.    ___Be non-confrontational and realize the importance of establishing a good working relationship.
2.    ___Discuss all possibilities and be as direct as possible.
3.    ___Emphasize a practical solution with a “results is what counts” approach.
4.    ___Logically think through and outline the task before attempting to start.
 
When dealing with a face-to-face situation with someone, your approach is:
5.    ___Serious and sometimes passive with my message.
6.    ___Responsive and attentive, usually energetic.
7.    ___Bright and quick, somewhat assertive.
8.    ___Quantitative, individualistic, and smart.
 
C.   I don’t like it when the people I work with are:
9.    ___Too passive and take a long time to come to a decision
10. ___Unorganized, late, and sloppy.
11. ___Pushy, argumentative, who have debates.
12. ___Uncaring and tend to be very callous and standoffish.
 
 
 
 
 
D.   When you meet someone for the first time you usually always:
13. ___Have a great strategy already lined out and a specific goal of what to discuss, and you stay on that subject only.
14. ___Ignore the title of the individual you are talking to, treat each other equally, and just go with the flow.
15. ___You forget the small talk, get right to the point, and let him/her know your expectations.
16. ___Spend time getting to know the person and are always nice.
 
E.   When I am in a group discussion people see me as being:
17. ___Non- confrontational, supportive, and involved.
18. ___Detailed, logical, and orderly.
19. ___Quick, creative, and fun.
20. ___To the point, efficient, and with a specific goal in mind.
 
F.    When it comes to time, my outlook is best described as:
21. __It must be done now.
22. __It may be late, but it will be worth it.
23. ___Concerned about the future implications of today’s actions.
24. ___It must be done right the first time.
 
G.   I enjoy giving the impression that I am:
25. ___Aggressive, goal-oriented, and confident.
26. ___Very smart, systematic, and conservative.
27. ___Very social, always fun, and spontaneous.
28. ___Caring of others, creative, and artistic.
 
H.   When I am ready to act, I assume that:
29. ___I have the facts, and it is a logical decision.
30. ___It is fun and very creative.
31. ___The people I am dealing with understand and trust my decision.
32. ___I will get the result I need immediately.
 
 


 
PART TWO

 
When completing Part Two, be sure to read the questions carefully. You have 4 points. Disperse them as you feel they appeal to you. Read the statements carefully before responding, but do not try to “over-analyze” them. You will get more accurate results if you answer spontaneously rather than think of extreme situations in which both statements might possibly be true of you. Remember, there are no “right” answers and that no personality type is better than any other. You may divide the 4 points equally between two choices or any way you think they are rated. Example: 1+3=4 or 2+2=4 or 0+4=4. Have fun!
 
33. ___I am a social person and love people.
34. ___I am a use-my-mind type and I love to come up with new ideas.
 
 
35. ___I am organized and very systematic.
36. ___I am a “now” person and a go-getter.
 
 
37. __ I am fashionable and care how I look in public.
38. ___I am a leader and take on changes.
 
 
39. ___I am informal and conservative.
40. ___I am caring, not confrontational, and I love people.
 
 
41. ___I am very focused and driven.
42. ___I am artistic and use my imagination.
 
 
 
43. ___I am particular and need facts to make a decision.
44. ___I am a free spirit and look at things in a philosophical way.
 
 
45. ___When I am in a group of strangers, I tend to be quiet and orderly.
46. ___When I am in a group of strangers, I am comfortable, and get to know them fast.
 
 
47. ___When meeting with someone I have a tendency to be late.
48. ___When meeting with someone I am always on time or early.
 
49. ___When I am with a group of friends I enjoy listening and helping them out.
50. ___When I am with a group of friends I tend to lead the pack and do what I want.
­­­
 
51. ___When faced with a problem I am the first to create a solution and fix it.
                 52. ___When faced with a problem I tend to get other people involved to help me get
                         rid of it.
 
 
53. ___If I had a choice of careers, it would be sales, entertainment, or travel.
54. ___If I had a choice of careers, it would be in space engineering, computer technology, or law.
 
 
55. ___If I had a choice, it would be in helping others, nursing, teaching, or as a social worker.
56. _­­­­­__If I had a choice, it would be in the stock market, finance, politics, or as a military leader.
 
 
 


Red Points
 
3.  ________
7.  ________
9.  ________
15. ________
20. ________
21. ________
25. ________
32. ________
36. ________
38. ________
41. ________
50. ________
51. ________
56. ________
 
TOTAL ________
 
Yellow Points
 
2.  ________
5.  ________
12. ________
14. ________
17. ________
23. ________
28. ________
31. ________
34. ________
42. ________
44. ________
49. ________
52. ________
55. ________
 
TOTAL ________
Blue Points
 
1.  ________
6.  ________
11. ________
16. ________
19. ________
22. ________
27. ________
30. ________
33. ________
37. ________
40. ________
46. ________
47. ________
53. ________
 
TOTAL ________
 
Green Points
 
4.  ________
8.  ________
10. ________
13. ________
18. ________
24. ________
26. ________
29. ________
35. ________
39. ________
43. ________
45. ________
48. ________
54. ________
 
TOTAL ________
 


BLUE
PATTERN OF BEHAVIOR: Informal Aggressive PRIORITY: Relationships & Interacting PACE: Fast & Spontaneous
STRENGTHS: They are enthusiastic, optimistic, persuasive, playful, charming, motivating, bubbly, funny, refreshing, convincing, and animated. They are creative and highly intuitive. They are usually “the life of the party” and they love to socialize with people. They are excellent promoters.
WEAKNESSES: They tend to talk too much. And on top of that, they tend to talk before thinking. They are disorganized, but tend to be disorganized in and organized fashion. They tend to be the poorest savers of all the personalities. They are poor at follow-up and tend to be forgetful. They are known to be somewhat scatterbrained. They are likely to go off on 10 different angles or subjects within the same 10-minute conversation.
LIKES: They like to have fun. Their attitude is “if it’s not fun, why do it?” They like to get recognition because they like to be in the “spotlight.” They like to party and have a good time. They like to know that they are liked. They like to get the “big picture” rather than the technical details. They like excitement. They tend to be dreamers.
DISLIKES: They don’t like anyone or anything that tries to take away their fun. They don’t like being alone. They dislike system, rigid rules, and long drawn out processes.
ATTITUDE: Personal, open and sincere.
USE OF TIME: Undisciplined and fast pace.
WHAT THEY NEED TO KNOW ABOUT YOU: Evidence you are trustworthy, friendly & non-threatening. WHAT THEY NEED: Personal attention & interest.
HOW TO PRESENT: 1) WHY your opportunity is the best.
2) Support their feeling, interests & develop a relationship.
TO FACILITATE ACTION: Provide guarantees & assurances. Offer opinions instead of options.




GREEN
PATTERN OF BEHAVIOR: Formal Passive PRIORITY: Tasks & Facts
PACE: Slow & Systematic
STRENGTHS: They are accurate and precise, efficient, well read, conscientious, and dependable. They are the most organized of all the personalities. They have great follow-through skills. They are good at persisting through tasks that most would consider boring. They are good problem solvers and they tend to be very neat. They are great planners and once they commit, they will consistently work their plans.
WEAKNESSES: Paralysis by over-analysis. They can be too critical & overly cautious. They are hard to please because they are perfectionists. They tend to be easily depressed because most people and situations don’t meet their stringent standards. They tend to be more pessimistic and skeptical than the other personalities. They are generally withdrawn from otherS and tend to be loners. They will spend lots of quiet time seeking revenge from those who have performed wrong doings to them.
LIKES: Details, facts, analyzing, figuring things out, and taking things apart. They like being on time, being right, being accurate, and being precise. They like organization and they like to schedule things. The like processes and systems. They like order, structure, planning and preparing. They like things to be in a perfect line and they like things to stay in a box. The like predictability. The believe there is a time and a place for everything.
DISLIKES: Being wrong, disorganization, obnoxious people, pushy people, and people who are not on time. They do not like people who are not precise and prepared. They don’t like spontaneity and surprises.
ATTITUDE: Businesslike and Reserved
USE OF TIME: Deliberate, thorough & accurate
WHAT THEY NEED TO KNOW ABOUT YOU: Evidence of your experience in analyzing and solving problems WHAT THEY NEED: Documented evidence that what you say is true and that you are prepared.
HOW TO PRESENT: 1) How to do business
2) Do the products actually work TO FACILITATE ACTION: Provide facts and good service




RED
PATTERN OF BEHAVIOR: Formal Aggressive PRIORITY: Results & Winning
PACE: Fast & Decisive
STRENGTHS: These are the people who we tend to call “ our natural born leaders. “ They are powerful and they like to take action. They are very goal oriented, are risk takers and actually thrive on opposition. They are very independent, self-sufficient, dynamic individuals with lost of energy. They can successfully juggle many different tasks at the same time, and they tend to make quick decisions once they’ve had a chance to gather and review the appropriate information.
WEAKNESSES: Even though they make the quickest decisions, they do have a tendency to wait until the pressure builds up before taking action to complete a goal…in other words they have a tendency to procrastinate at times. They are the most unsympathetic of all personalities, meaning that they have a tendency to forget that other people have feelings. They are very impatient. They can come off as rude and pushy. They like to argue. They are usually the most stubborn and un-teachable of all the personalities because they already feel they know it all. They are known to have short tempers and they tend to be domineering and are not good listeners.
LIKES: They like a challenge. They like giving their credentials and telling others how important they are. They like to know that you are connected to the “the important people.” They love being in control. They like power. They tend to like stress and work better under stress than the other personalities. They like to argue and they have to win. They like to be leaders. They like doing things that will make them money. They don’t go shopping – they go buying
DISLIKES: They don’t like small talk. They don’t like being behind. They don’t like wasting time and they don’t like to be followers. They don’t like to stop and small the roses. They don’t like to get too mushy, or touchy in public. They don’t like crying…it’s absolutely prohibited in public.
ATTITUDE: Businesslike and Powerful
USE OF TIME: Disciplined and fast paced
WHAT THEY NEED TO KNOW ABOUT YOU: Your qualifications, records, and values WHAT THEY NEED: Documented evidence stressing results
HOW TO PRESENT: 1) WHAT you can do for them
2) Support their ideas and conclusions
TO FACILITATE ACTION: Provide options, probabilities, and challenges




YELLOW
PATTERN OF BEHAVIOR: Informal Passive
PRIORITY: Relationships & Communication PACE: Slow & Relaxed
STRENGTHS: They are easy to get along with and have great listening skills, which is why they have a lot of friends. They are team players. They are very loyal and dedicated. They are very creative. They avoid conflict and are very cooperative which tends to give them a peaceful demeanor. They are non-threatening, love to help, and are the most patient of all the personalities. They are nurturing, supportive, loyal, and dedicated.
WEAKNESSES: They have a tendency to be overly sensitive and take things personally – such as rejection for example. They tend to watch things happen instead of making them happen. They conform to the crown because the don’t want to “rock the boat.” They are usually unassertive and are often walked over by some of the their personalities. They are not goal-oriented, and seem to just go with the flow. It’s easier for them to buy other people’s excuses, than it would be to convince them to change.
LIKES: Peace, love, happiness, animals. In fact, if they were given on wish, they would choose harmony and peace in nature and mankind. They like volunteering. They like to help and give to others, especially the needy. Yellows are the ones who support the street people making financial donation at every major intersection. They like getting to know people, and they like to absorb the sunset into their spirit and let Mother ocean caress their souls.
DISLIKES: Pushy and aggressive people really irritate them, especially the people that we call bullies. They don’t like confrontation. Loud and obnoxious people are definitely a turn-off. They don’t like being pushed around even thought it tends to happen quite a bit because they would rather submit than confront. There is a threshold point, however, where they will snap and become more aggressive if you push them too far for too long. They don’t like people destroying the rain forest, killing animals or causing wars.
ATTITUDE: Open, friendly, and laid back
USE OF TIME: Undisciplined and Relaxed
WHAT THEY NEED TO KNOW ABOUT YOU: Who you are, what you think, and who you know WHAT THEY NEED: Recognition and approval
HOW TO PRESENT: 1) WHO is in the company or endorsing our products
2) Support their ideas and intuitions, and your relationship
TO FACILITATE ACTION: Offer testimonials and show bigger picture as it relates to helping people 







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Page 1 of 2

…The Strangest Secret In The World ?

What is the secret

You know what the problem these days really is a result of ?


For  most of us…”We just don’t think for ourselves ” !
Our common aspiration is…” to blend in “and conform….while , at the same time…our whole cultural existence encourages…your are different…basically            a view of being a  separate and unique individual…? Huh?            Apart from the rest of the world? 
It’s about this way of thinking… that I want to talk with you today.
We have it better today in this Golden Age …than ever before …it is better now than it has ever been for mankind.But somehow in the richest country in the world,. many of us manage to pretty much take it for granted .We here in America are particularly fortunate to live in the richest most prosperous land  that ever existed.
This truly is the land of abundant opportunity.
Do you know …what happens to the 100 people who start out with a like minded idea  at the age of 25 over time ?
Do you have any idea what will happen to those people by the time they’re 65?
100 people start” with similar characteristics” …with the same abilities and chance at opportunity… at the age of 25 …and just like they do…we all believe we’re going to be successful , right ?
And if you ask any one of these people having a similar desire , meaning he wanted to be financially independent at 65.
The reality is one will be rich….4 will be independent… 35 will still be working…
54 will be broke.
So I think about why do so many fail  ?
And what has happened to the sparkle that was there before ?
It was there when you are 25… what’s become of the dreams…the hope ….and plans ?
Why is there such a large disparity… between what you intended to do…and what you actually accomplish?
When we say about 5% of us achieve success… we have to define success.The best definition I’ve ever been able to find is “that success is the progressive realization of a worthy ideal… that a man is working toward …where there is a predetermined the goal …and he knows where he’s going .The man that does this …that man is a success .If he’s not actively and consistently working toward that goal….Then he is failing.
So success is the progressives realization of an ideal .In the classic and  the wonderful book called” Man’s Search for himself”In this book Rollo May says …”the opposite of courage in our society is not cowardice … it is Conformity” !Ouch….and there you have the trouble  today , it is …Conformity… people acting like everyone elsewithout knowing why … without knowing where they going .
Think of it …in America right now …they’re over 28 million people 65 years of age and older.Most of us are broke are dependent on someone else for support and necessities. Limited by circumstances by the time they get there…it starts narrowing are vision of what’s possible.

We all are going to need to make a living by the time we are 25. Usually buy a diamond get married.Big questions these days are …How do I make me a living with supporting a family while trying to get ahead ?But by the time we are 65 we haven’t learned how to become financially independent… in the richest land that has ever been known ?
When we conform and settle…for results,  we ‘re acting like the wrong percentage group…the 95% that DO NOT Succeed  !
Many of us believe that our lives are shaped by circumstances…you know… like things that happened to us by exterior forces that they have no control over.
Why do you get up in the morning ?
If you were to ask the above question …a lot of men working right now… 19 out of 20 have no idea .If you ask him further…he’ll say well” everyone goes to work in the morning” and that’s the reason they do it !Because everyone else is doing it…CONFORMITY -Well you have to earn a living. ( Not necessarily the same way)
Let’s  get back to our definition of success …who succeeds ? The only person who succeeds is the person who has progressively realizing a worthy ideal… is the person who says…” I’m going to be successful (“no matter what”)and begins to work toward that goal.There are successful people everywhere.People are at success as the school teacher ….who is teaching school because…” that’s what you want to do. “For this reason alone” is why I love teaching… teaching school because that’s what you or I wants to do.
Success is a woman who’s a wife and mother….because she wanted to become a wife and mother …and is doing a good job of it.
Success is a man who runs the Corner Gas Station…. because that was his dream ….and that’s what he wanted to do.
Success is the persistent salesman and his organization striving to help others get what they want and need to better their lives…A success is any of us who is doing a predetermined job … because that’s what you decided to do… deliberately.
Problem ?
It’s only “Only one or two… out of 20” that actually realize it and do it. They work toward their goal.So the real obstacle today is…OURSELVES…What …why ?There really isn’t any competition for you and me… unless we create it ourselves… unwittingly.So instead of competing … all we have to do is create  for ourselves…not conform or settle.
For years I looked for the key that determines what would happen to a human being
and I wanted to know which way of thinking would make the future a promise that we can foretell to a large extent.Is there a key that would guarantee a person becoming successful … if you only knew about it …and you how to use it well. Like a magic wand almost.
Well there is such a key .
Many of us are hard workers… sincere workers….but at the same time… so many areus are loyal, dependable and honest…but never ever achieving anything in particular….
Meanwhile others don’t seem to work hardly at all, but seem to get everything.It’s almost as if you have a magic touch .
You have probably heard them say that about someone….that whatever that person gets involved with or touches..Gets turned to Gold.
If you pay close attention you will start to notice that  someone who becomes  successful…tends to continue to become successful.
You will also see that if someone is a failure…most of the time…this is someone that tends to continue tofail working toward an ideal goal.
Some of us have goals and we succeed because we know where we’re going.
It’s that simple !
Picture it like this…think of a ship leaving the harbor and take it on a trip.The captain and crew know exactly where it’s going and how long it’ll take.It has a definite course and target destination. It will work 99 out of 100 times…that is  you will arrive consistently at the desired destination.
Now take the same ship and give fuel and safety but no course. What I mean is … give it no aiming point… no destination.We just start the engines and Let It Go.  I think you’ll agree with me that if it gets out of the harbor at all the would be lucky…they can either sink or wind up on some deserted Beach a derelict. The ship can’t go any place because it is disconnected and has no guidance !
It’s the same with the human being.
Take a Salesman for example there’s no other person in the world today with the future of a good salesman selling is the world’s highest paid profession. And if we’re good at it … you know where we’re going .Every company top notch salesman.. and they reward those salespeople handsomely…  the sky is the limit for them.
It has been… ” said the human race is fixed not to prevent the strong from winning …but to prevent the weak from losing.
The American economy today can be compared to a convoy in time of war… the entire economy is slow down to protect its weakest link. Just as the Convoy had to go up to speed of the slow and laden ships.
The way I see it is ……it doesn’t take some particular brains or talent to make a living to support a family today.So we have a plateau or so-called security or comfort level. So what we have to do is …. decide how high above this track we want to go.
Let’s get back to The Strangest Secret in the world.
I wanted to tell you the reason people with goals succeed in life.If you understand completely… what I’m going to tell you from this moment on… your life will never be the same again.You will certainly find it good luck or at least good luck will seem to find you.
The key to success and the key to failure is this:
we become what we think let me think about !
Many wise people that are teachers and philosophers believe it is proper to disagree with one another on many different things…. but it’s only on this one point that they are incomplete and unanimous agreement .
Marcus Aurelius Roman Emperor says “a  man’s life is what his thoughts make of it .”
You can see this because everything comes if a man will only wait .
If I have sold myself and bought it… by continuously picturing in ones mind you take a picture . And a human being with a set of purpose must and will accomplish it… and that nothing can resist the will that will stake even existence on it.
Ralph Waldo Emerson Says “a man is what he thinks about all day long “. We need Only to act as in cold blooded reality,as if the thing in question, were real… and it will become a reality. So if you only care about a result …you will most certainly will miss the journey.
If you wish to be rich you will be rich.If you wish to be learned you will be learned.If you wish to be good you will be good.Only you must and really wish these things …and wish them exclusively…not at the same time together with incompatible things. In other words you need to do the right things if you want the right things to happen in your life.

To he or she who believes… all things are possible ….
Going back to Norman Vincent Peale is one of the greatest laws of the universe. Of course I wished to discover this earlier in life but late is better then never. Simply stated…. it is that one of the greatest  discoveries … the Great Law briefly and simply stated is that ” if you think in negative terms you will get negative results”if you think in positive terms you will achieve positive results… that is the simple fact.
George Bernard Shaw says “that people are always blaming her circumstances for the way life is. I don’t believe in the circumstances. You will get what is deserved most of the time so if you want to get something else …then these people get up and look for the circumstances… and if they can’t find them…they will make and create them.
Once you start to realize it for yourself…it is pretty apparent . Then every person who discovered this thinks that he was the first one to work it out.    we become what we think about …

We become what we think about…so conversely  is the man who doesn’t know where he’s going …and who starts and goes thorough life with  thoughts of confusion… and anxiety …and fear… Well then, worry becomes what he thinks about all day long …his life becomes one of stress and anxiety . To top it off…the worry is about nothing 90 % of the time.
I want to tell you about a situation that parallels the human mind . What’s planted in the land gives the the same growth.Same in your mind. Farmer has a  choice… he may plant the land and grow whatever he chooses, and the land  doesn’t care. It’s up to the farmer to make the decision…Now in the human mind and with the land it is the same… because I like the land , the mind doesn’t care what you plant in it. Both the land and your mind will return what you plant. You could have corn seed (+)and poison oak(-). One positive thinking thoughts and one Negative.
Plant either one… but the mind doesn’t care what you plant…it will put out a combination of the ingredients you put in…you can not get something out that is not there in the first place. Therefore…I prefer to focus on the positive things I can think ,say, and do…to make life better for everyone.
What you sow..is what you shall you reap. Where you put your time, energy and focus… is what gets attention so that that is attended to will improve.

When I recruit for my company I talk to lots of diverse and interesting folks all over the U.S. And one of the things I noticed sometimes is that …we take it for granted the way things are here in the America. It is good to remind yourself now and then that …”familiarity breeds contempt “.Our ability to decide now ….what it is that you want going on and heard  in your mind.It’s the most important decision you’ll ever make in your entire life .You want to get rich then what you got to do is plant that seed in your mind… care for it ! EVERYDAY.
If you want you want to be an outstanding service leader or be a better worker at your particular job…plant the idea.
You want to go places near company in your community… got to do is plant that seed in your mind …and care for it work steadily.Put yourself in your mind’s eye as having already achieved this goal… see yourself …doing the things you will be doing.
If you asked the average person in the street…” Why are you where you are right now in life ?
Most will say this happened and that happened totally out of my control so this is the resulting situation …so in essence…a victim of circumstance…but the truth is he really is where he is because… ” that’s exactly where he really wants to be” whether we will admit that in each of us or not.
The reality is you must live off the fruit of your thoughts for the future. You can not get a product out that did not have the right ingredients… because what you think today and tomorrow next month or next year ….will mold your lifeand determine your future .
The Strangest Secret in the world and why do I say this ?Actually it isn’t a secret at all …it has always been in plain sight but eternally overlooked.

I’ve never forgotten that the grand creator and architect of the universe did not build a stairway to nowhere …so remember…” as you believe… so shall it be done to you”- the effort you put forth to be a doctor …you will pay the price of long years of difficult study.
To be successful in selling you remember that each of us succeeds to the extent of his ability in that we are able to  sellour families on our ideas.
Selling education in schools in  selling our children that there are the advantages of living the good life .Persuading our Associates on The Importance of being a good and ethical person a top-notch professional.We strive emotionally as well as intellectually to control our thoughts because for every action there is an equal and reaction simply stated as it applies to you and me the limitations you have are self-imposed and the opportunities that you have today or enormous. It is important for you to think positive and let your marvelous mind think about your goal for all possible angles as well as  your imagination to speculate  on many different possible solutions . Make it so that you refuse to believe that there are any circumstances sufficiently strong to defeat you .
Plus no matter what your present job is, remember that it has enormous possibilities… if you’re willing to pay the price. A Wonderful Life  can be ours . It is of course worth any price. See it clearly for yourself…

You will become what you think about. Period.

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How To Create A Habit

  • What works best is the formulate a plan
  • for when and where you’re going to do the new habit over the course of the following week basically build it into your schedule and complete this sentence during the next week I will partake in at least 20 minutes of X new habit on this day at this time at this place
  • implementation intention statement… when situation arises I will perform response why… we are creating cues the two most common are time and location dependent hundreds of Studies have shown that implementation intentions are effective for sticking to your goal whether it’s writing down the exact time and date of when you’ll get whatever it is done or recording the time of when the appointments going to be it increases the odds that you’re going to stick with the habit
  • people who make a specific plan for when and where they will perform a new habit are you 90% more likely to follow through
  • Most people lack Clarity not motivation
  • Don’t make General statements that never work… they’ll say oh I’ll write more or I’ll eat healthier or I’ll do better I’ll just remember to do it…then what happens?. Which vague and not measurable
  • Complete this sentence… I will do this behavior  at this time and location. Being specific about what you want and how you will achieve it helps you say no to things that derail progress …distract your attention and pull you off course. When your dreams are big it’s easy to rationalize little exceptions all day long and never get around to the specific things you need to do to succeed .You got to give your habitat time and a space to live in the real world. The goal is to make the time and location so obvious that with enough repetition you get an urge to do the right thing at the right time and if you can’t say why.
  • One of the best ways to build a new habit is to identify a current habit you already do each day and then stack your new behavior on Top …This is called habit stacking…complete  the sentence… after the current habit I will do the new habit so put the new habit in after current habit that you have that you enjoy… key is to tie your desired Behavior into something you already do each day… for example… meditation after I pour my cup of coffee each morning I will meditate for X minutes or exercise after I take off my work clothes I will immediately change into my workout clothes… you want to take advantage of the natural momentum that comes from one Behavior leading into the next
  • Consider when you are most likely to be successful . With your current  habit, you should 
  • also have the same frequency as you desired habit. Habit stacking increases the likelihood that you’ll stick with the Habit by stacking your new behavior on top of an old one this process can be repeated to chain numerous habits together each one acting as a cue for the next so take advantage of the natural momentum that comes from one Behavior leave leading to the next
  • habit stacking allows you to create a set of simple rules that guide your future Behavior it’s like you always have a game plan for which action should come next.
    • First  law …make  it obvious so you have NO ambiguity
    • environment is the Invisible Hand that shapes your human behavior … it’s not easy to practice and  play your  instrument …when it’s always out of sight in another room and  you probably  won’t  remember  to read all the books you are interested in if  your books are in a shelf…in the closet…So you want to create obvious visual cues which can draw your attention toward a desired habit ” like place your drum in the middle of the living room “…to remind me to practice.
    • Clear the cluttered  space…start with a clean work area…this one helped me immensely…visual cues that are seen all the time end up interfering with your goals and derail progress.
    • Next time we’ll talk about…How to get rid of bad habits…but for now ….
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What is the Entrepreneur Mindset … ?

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What Is The ” Entrepreneur ” Mindset ? … And Is It Something That Can Be Learned ?

In this Special Report  …you’re going to learn the specific mindsets and skills that successful Entrepreneurs have.

When you combine them together in your own life, you can develop yourself into a powerful Entrepreneur, business creator, and designer of your future. It’s also important that you think and review these ideas and concepts multiple times. It will become even more profound the 2nd and 3rd time you go through it, and really, it’s something you should go through once a year for the rest of your life.


If you look at the historical meaning of the world Entrepreneur

you’ll find the idea of connecting and building and combining things to create a business. Now for you and me today… In modern times the word has been used more as someone who simply runs a business. But I see an Entrepreneur as someone who starts and builds a business, who creates value for customers in an innovative way. An Entrepreneur is also a risk taker. The game most people play unconsciously and compulsively is to avoid loss. But an Entrepreneur overcome this tendency to always do the safe thing, and instead continually takes calculates risks over and over until they find the right opportunity and hit a home run.


So an Entrepreneur is really a bearer of risk.

It’s important to recognize that most things in life don’t work out. Think of Thomas Edison. But we humans love to get attached to our favorite ideas and believe they are going to work. Most of the time they don’t. An Entrepreneur takes the risk of putting their time, money, and reputation into ideas and really going for it.


An Entrepreneur doesn’t just adapt to an environment – they CREATE the environment.

They don’t just copy what everyone else is doing – they create NEW value and service and wisdom. When you shift your self-image from someone who adapts to things to someone who creates things, that’s a big step in your own path of personal growth. And that’s another way to look at an Entrepreneur – as your identity, as who you are and who you’re becoming. When you label yourself as an Entrepreneur, that’s when the self-image of being just another cog in the wheel disappears and you really see yourself as a “prime mover,” someone who is operating in a world that’s waiting to be shaped by someone like you. This mental shift changes the whole game of your life. You have the opportunity to discover yourself as a creator, and as one who can reap great rewards from living your life as an Entrepreneur


Let’s look at my definition of Entrepreneur, and it’s pretty condensed. Here it is: The Entrepreneur creates profitable businesses.

This, in essence, is what the Entrepreneur does differently from everyone else. They don’t rip off – they create and innovate. And when they create, they create more value than what they consume.

To succeed as an Entrepreneur you need to learn how to balance 3 distinct needs:

  • Customer Needs
  • Business Needs
  • Your Needs


Balancing the needs of these 3 different entities requires a new set of leadership skills – and we will be talking about them in this on going special report.KEY MINDSET– One of the most important mindsets successful Entrepreneurs have is called “Speed Of Implementation.” This is about taking whatever you learn and using it IMMEDIATELY. You can’t wait around – you must implement as soon as you get a great idea. The winners don’t wait around for tomorrow or next week – they implement RIGHT NOW   

How To Develop Winning Entrepreneurial strategies.
We are going to focus on learning about creativity, productivity and leadership, as applied to the Entrepreneurial space.

The fist part In this session we focus on creativity, and we’re going to learn how to use our minds to connect ideas and things together in new combinations… so we can actualize and achieve success in business and in the world.


Your imagination is a critical component of your Entrepreneurial tool kit. 

It’s what sets you apart. Most people think you must see something before you can believe it. But the Entrepreneur learns how to believe in something BEFORE they can see it. This is how they create new and innovative products and services. You must also get the belief that by doing the necessary things, you can become a successful Entrepreneur. To believe it, you have to actually go in and create the belief. Remember, it’s not seeing to believe, but believing to see. Remember…Einstein said “Imagination is more important than knowledge, for knowledge is limited, whereas imaginations embraces the entire world, stimulating progress, giving birth to evolution.”


There are 2 kinds of creativity: proactive and reactive.

Reactive creativity is basic problem solving. Something happens and we must react in the moment in a creative way to solve the problem. The other kind is proactive creativity. This is where we consciously and willfully set time aside to engage our creativity and produce something new. It doesn’t strike most people to set out specific time to be proactively creative, but it’s very important that we do it. It’s the highest power we as Entrepreneurs have.


There are 2 ways to view the world:

Either the world is set and can’t be impacted by us… or the world is changeable and you can learn how to impact things. If you have the second mindset, you will claim more power in the world. When you believe it, you will start to see it. Part of creativity is creating your own beliefs, your own reality, and your own way of viewing the world. But as you’re doing this – as you’re creating your own unique perspective – check in with reality and see if it’s correlating. If you go too far, you’ll be creating your own reality but it won’t match up with what’s really going on. And that’s not going to help you, your business, or the people you’re trying to serve.


Now…here is the idea of the “Critical Counter-Intuitive.”

It comes from the observation that the path to success is usually not obvious and is typically counterintuitive. Us humans evolved in a time that doesn’t exist anymore, and we are no longer well suited for the reality we find ourselves in. It’s changed so much over the past several hundred years with technology, etc. We now find ourselves in an environment where pretty much everything we need to do to succeed is not the thing we’d automatically do. For example, if you have some wheat, the natural thing to do is eat it. The counterintuitive thing is to store it until spring, plant it, and harvest it in the fall. If you’re mad at someone, the natural thing is to assume you’re right and they’re wrong. The counterintuitive thing is to see that if you were them you would have done the same thing, and see things from their side. If you’re attracted to someone, the natural thing is to call them 3 times a day and tell them how much you like them. The counterintuitive thing is to relax and allow some mystery and intrigue to happen. When you’re starting to work in the morning, the natural thing is to check your email and dive in. The counterintuitive thing is to analyze what you need to do, identify the top priority for the day, and work on that with single-minded focus before even turning on your email and allowing other people’s agenda to become your agenda. The Critical Counter-Intuitive is often the path to success. I found this out only after a ton of trial and error…I would like to spare you that.


Another important idea is that of Emergence.

When several atoms get together and form a molecule, the molecule is an “emergent property.” Those two atoms have linked up and now there’s a higher order property called an molecule. It has new and distinct features and functions. Put molecules together and you get a cell that has unique properties. Put cells together you get tissues… tissues together you get organs… organs together and you eventually get a human begin. At each new level a new Emergent comes into existence. It’s not really accurate to say that a higher level thing is just the sum of the lower levels. You can’t say a sentence is just a collection of words. When a sentence is made, it become more than just a bunch of words. It’s operating on a higher order of existence.
Here’s why Meta and Emergents are important to business.

Success is not a cause and effect result. It is an EMERGENT. It happens naturally when you put together a unique set of components. It happens on it’s own. It’s not a simple “cause and effect” result. It’s an Emergent on a higher order. In every area of life – health, relationships, or money – success is always an Emergent. Most people try to do one thing and hope is causes success as an effect. But that’s not how it works. Even becoming a successful “Entrepreneur” isn’t a cause and effect relationship. Entrepreneurship emerges when you put certain skills and behavior in place .
       
Productivity-
The Inner Game of being an Entrepreneur is Creativity but… the Outer Game is Productivity – getting a lot done
.

Steven Covey said “Time management is a misnomer. The challenge is to manage ourselves.” To become productive, we need to shift how we think about Productivity and get a better understanding of how us “human chimps” are wired… so we can take more control of our lives and our success. That’s what you’ll learn in this important session on Entrepreneurial Productivity


A common way to approach becoming more productive and getting more control over our life is to think of switching your mode from “automatic” to “manual” as much as possible

like with a camera or the transmission of a car. For most people, their values, chains of thinking, reactions to the world – all are on automatic now. We can switch ourselves to manual, but we have to work on this one area at a time. This is what I call living consciously, or being present. Part of this is cultivating our ability to take our awareness and place it on things of our choosing, and that’s a pretty cool ability. Practice consciously placing your awareness on different parts of your body, on your business, and on the different needs people have – it’s a powerful exercise to help develop the ability to switch your system over to manual. But this isn’t about just practicing. It’s about making a real shift in the real world.


Self control is a vital part of increasing our productivity.

But largely, self-control is an illusion. Most of the things we do, think, and feel are automatic. They’re the same things we’ve always been doing, thinking and feeling. Even the people I know that seem to be gifted with high levels of self-control, they still live for the most part unconsciously. The good news is that self control can be cultivated over time – but it’s a process. And it’s not something we can wait for. We can’t wait until we have perfect self-control to go out and win the game of becoming a powerful Entrepreneur. We must start now.
Since we’re already creatures of habit, one powerful strategy is to create habits that automatically steer you in the direction you want to go..

…Starting a new habit takes a lot of energy, but once it’s “installed” it takes very little energy to keep it going. To do this, we have to know what we’re up against, which is what I call Escape Velocity. It’s important to understand how big this challenge is. If you underestimate it, the steps you take won’t be big enough to avoid failure. Here’s an example to put Escape Velocity into perspective… When they launch the Space Shuttle to space, they strap the shuttle to something called a booster rocket. The booster rocket is 85 percent of the total weight of the shuttle. If it’s THAT heavy, it must be THAT important. The reason such a huge booster rocket is needed is to get enough speed – called Escape Velocity – to escape the gravity of the earth. There’s also Habit Gravity – the force that holds our habits in place once we install them. To overcome Escape Velocity and take advantage of Habit Gravity, focus on just 1 habit a time, every day for a month. Don’t try to install all the habits you want in one month. Just pick one for this month. Then plan out the “ritual” that you do everyday at the same time, ideally early in the day when you have more will power. If you do that, you’ll wake up in 30 days from now and you’ll be over the hump. You won’t have to TRY to do the thing anymore. It’ll be on autopilot.


Another key to entrepreneurial productivity is an important mindset shift.

Growing up we learn the laws of cause and effect, Newton and all that. But then we get into the job world and we get programmed through habit that when we show up and do our work, we get a paycheck. We learn the mindset “Do work = get paid.” But the way to achieve huge success is to shift from focusing on work, to focus on results. That’s how you get more success.


Then to go to the next level, we stop focusing on results and start focusing on creating value. 

And then we refine our focus even more and only spend our energy on the thing that makes the MOST possible value, and focus on that for a long period time. It’s important that Entrepreneurs don’t have the mindset of “working for a pay check” – they’re playing a bigger game. They’re focused on creating massive results and massive value, as measured by the customer. Humans love to play the “I need to remember to…” game. We think when we say “I need to remember to…” that we will. But we won’t. And by saying we will we let ourselves off the hook. It’s a little self lie. In business, we can’t “remember to…” We really need to take control of ourselves, and only do the things that create results and tons of value. So how do we do that? Well, the highest value activities in a business is creating products and creating marketing. Most people working in companies are doing a very small piece of the process – they don’t see the bigger picture. As an Entrepreneur, you must see the bigger picture of your business, and that bigger picture is that creating products and creating marketing creates the most value in your business. You can’t “I need to remember to… create my products and marketing.” It’s too important for that. So put rituals in place in your business that guarantee you’re working on your products and your marketing. Our natural tendency is get distracted by everything else. Rituals are the answer. 
     

Leadership-
One of the qualities I look for when I’m recruiting or hiring people is a quality I call “Driver.”

A Driver takes responsibility for creating a result… they “drive” projects to completion and “drive” through obstacles.. They’re not working to get a paycheck – they’re working to take responsibility and make big things happen. They take responsibility in a way that is more “serious” than other people. As an Entrepreneur, you must cultivate this “driver” quality within yourself.


Making the decision to become an Entrepreneur is at the leading edge of self responsibility.

It requires you to take complete responsibility for your situation, yourself, your decisions, your actions, the results you product, and the value you produce for others. To me, Entrepreneurial Leadership is about the ability to take yourself and lead yourself to do new things – things that might be counter-intuitive and seem to fly in the face of what everything else thinks is right. So in this session we’re going to talk about leadership and self responsibility.


So in order to become a leader and direct yourself to do what is a better thing, you must take control and personal responsibility. 

Look at what it says in Psychology of Achievement… that if anything goes wrong, if you get triggered and you feel out of control, tell yourself “I am responsible.” You might be upset and pissed off, but keep saying it to yourself, and keep looking at it from how you are responsible… you’ll discover how you really are responsible. Then you’ll see ways of changing your situation and giving yourself more power in the process.
” As I said before, as an Entrepreneur, you must risk.

It turns out that most people don’t really step up and take the risk – they don’t take the personal responsibility, the control. They take a more reactive stance to life, instead of being proactive. They wait and see how things will turn out before they decide what they’re going to do. They think by waiting and seeing they’re being proactive, but they’re really not. Being proactive means taking responsibility for what we get in life, but the strategy a lot of us learn from an early age is to not take responsibility… for ourselves, for our situation, our relationships, our results. The problem is when we don’t take responsibility and risk, in the long run we’re trading pennies now for dollars later.
One of the psychological challenges when starting a new business is…it’s hard to be a human being who sees, believes in, and is working to build something that others don’t see. It’s particularly hard when you’re doing things that other people don’t understand. Les Brown -likes to tell the story of a species of bamboo that builds roots for 3 years underground without ever coming to the surface. If someone see you watering an area of plain old dirt – for 3 YEARS – they’d think you were totally whacky.
But after growing underground for 3 years, when it finally sprouts it grows 3 feet a DAY. Interesting. So working toward something “Emergent,” something on a higher order that others don’t see yet, is psychologically challenging. It flies in the face of what others believe. It can even be embarrassing. So we feel fear when we even think about doing something new and different. But to succeed in business, you must believe that something is going to happen with no evidence of it. And you must keep yourself focused on it until you create it. So what is Leadership? Leaders are, as the word suggests, “out in front” in terms of time, understanding what’s happening and what’s coming. In other words, a leader can see the future… they can make pictures of the future and describe it to others. A leader can interpret what’s happening now and how it’s going to lead to the future they envision. A leader must also balance conflicting needs, values and interests. When a conflict comes up, if we see things in black and white, that’s when we fail. It’s only when we balance things that the Emergent quality comes into being, whether that Emergent is a successful business or a successful life !

NEXT Habit Building…until Then If you have read this far, I know you are one of the Rare 10 %, that are curious. FIND OUT FREE …WHAT YOU NATURAL AND UNIQUE ENTREPRENEUR TYPE IS ?

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Entrepreneur Working From Home
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How to be productive?

Happy And Productive

The problem… Ever feel stuck or stagnant?Do you seem to be moving forward or are you just barely treading water?
You’re super busy but are you really seeing results from what you’re doing in your efforts?It seems exhausting and frustrating but you think you know what to work on right?Many times the problem is that a lot of the things that create success in the long run don’t look like they’re actually having any impact at all in the short run.
Let’s take working out for example if you go to the gym today you’re not going to have a six pack tomorrow and also you know if you don’t go to the gym today you’re not going to keel over and die from obesity tomorrow.So what ends up happening is we get scattered and inconsistent and end up with no real plan.It’s easy to get distracted especially at the end of our days and weeks where we start looking around and don’t really have a great answer for what we’ve really accomplished or not accomplished.Is that how you want to live just going through the motions keeping yourself busy?
Instead I’d like to propose a simple but very purposeful solution a way to plan out your most important work and track your results so that your effort is never wasted…
I’ve studied productivity and efficiency for several years now and I’ve tried just about every hack there is …everything from focus enhancing music and cold showers to Smart drugs.Even though learning some of the ideas through experiments were fun and interesting… and some maybe even mildly successful… the most enlightening thing I found is that there are just a handful of keystone habits that tend to make the biggest impact on my personal productivity.I’ve learned to use these habits in a journal form and I’m confident that if you try them too …you’ll be feeling better and more productive about your work in a few short days.

  • Priority number one is to identify the top three tasks that need to get done each day and measure your progress based on those
  • Next set short-term mini goals and break those down into small action steps
  • Remind yourself to practice gratitude several times a day
  • Establish a set of micro-habits
  • Then write down and track your key performance indicators -KPI

It sounds like a ton of things to think about and do… but don’t worry, we’ll break down each of those components in the next section.And really it’s not a giant time commitment or any kind of massive lifestyle change. In fact, using this journal should take less than 5 minutes a day it’s just creating the mindset to go ahead and do it.( Super hard for me in the beginning)Believe me it’ll be 5 minutes well spent.To me …progress means forward motion …or actively taking the steps to improve each day. It’s one of the thing that we can control.Progress is universal, everyone can make progress toward their goals in some meaningful way… even if it’s small steps.It turns out we’re actually wired to seek progress, psychologists have found it to be a key factor in our overall happiness.Even some of the biggest motivational speakers call it the one word secret to happiness… and really I tell people the same thing if you want to know the secret to happiness… I can give it to you in one word – Progress !If you follow some of these tips and hacks… I guarantee you’ll feel more satisfied and productive with your work after 3 or 4 weeks…
I structure my journal to keep track of 4-week blocks.
This is intentional… you don’t have to wait for any arbitrary flip of the calendar to start using it… just pick a day in sequentially start adding to it. ( No skipped days once you get started)You can think of these time blocks as sprints or dedicated periods of time to make progress on one specific goal.Since 3 of the 4week blocks represent about a third of a Year’s worth of tracking… But you do not have to use them consecutively.
4 week block levelEach block that lasts 4 weeks has a beginning that starts with a primary goal for the next 28 days to focus on.Smart goal setting 101You probably heard of or maybe you’re familiar with the idea of setting smart goals but let’s review how it works…Specific no vague goals like grow my business you have to have a tangible goal like land 5 new clients or finish my website or make an extra $2,000 this month…Measurable how will you know if you’ve achieved your goal? Buy a solid concrete result instead of vague things like eat healthier or lose weight you got to say exactly how you’re going to do it eat five servings of vegetables a day or lose 10 lb.AchievableMake your goals ambitious and large …dream big but at the same time …know it’s attainableRelevant your goal should reflect something important to you and your business. Otherwise what’s the point right?Time bound if you follow the idea in the four week blocks you’ll be able to look back at the end of 28 days and see how far you’ve come.Having a destination in mind is crucial… The question is…Where do you want to go?
What do you want to get done?
After you set up your primary goal for your time blocks …you’ll want to break down the goal into its smallest action steps. So… you need to have a few key supporting tasks. For example, if my goal was to launch a new book I might have a key supporting list of steps like these

  • Complete an outline for mind map
  • Set up a rough draft
  • Find and hire an editor
  • Format the final version for eBook and paperback
  • Create a cover design
  • Recruit a launch team

Now of course these things will vary depending on your goal but it’s important to write down the action steps you’ll need to take in order to help you get there.Plus the smaller action steps will help you dictate your daily priorities… that way it’ll help you stay focused and make meaningful progress.
Tracking micro habitsWhen I’ve tried to develop new habits or experiment with new ideas, the one thing I found helpful is to set up what I call a micro-habit and then challenge myself to do it for 30 days…For example a few years ago when I first started this idea of drinking more water… I put water bottles everywhere so I would drink 16 Oz of water as soon as I got up in the morning and it took about 4 weeks to get in the habit of doing it.See micro-habits are not meant to be that extreme or lifestyle changing, but I think you’re going to find that they can be gateways or small triggers to larger habits.These are the kind of habits that take only 5 minutes or less and the idea is to make them too small to fail things like…

  • Floss every evening
  • Do 10 push-ups
  • Meditate
  • Drink a glass of water first thing in the morning
  • Express gratitude and thanks several times daily
  • Make a cold call
  • Write down a new product idea
  • Reconnect with an old friend or client

your your micro habits definitely don’t need to be 100% business related. In fact I usually have a mixture of both health business and relationship habits and I’m working on all the time.So each 28-day block will ask you for about three or four microhabits to try and you can keep the same ones for each block or change it up and try new ones.

The Week Level Review At the end of each 7 days you’ll fill in your journal with what you’re most proud of and what went well. Here you’ll also get an opportunity to describe any obstacles or resistance you faced and note where you can improve for the following week.
Each day review and prepare 10 minutes…Each day you should write down what you got done it’s very straightforward simply fill in the section of your journal for that day with the work that you did.The idea here is to celebrate and recognize the small tasks that you got done which are bringing you closer and closer to your goal. Plus at first I didn’t believe it. But your daily accomplishments…broken down is what the tracking allowed me to see more clearly. It gave me a feel for where my working hours are being spent and and how they’re going… as well as help you build satisfaction in your consistent effort in progress. Follow this simple outline and I promise in 30 days or less you’ll feel more productive and happier.

  • Gratitude journaling this is journaling that includes an opportunity to track what you’re grateful for each day.
  • Tomorrow’s priorities instead of waking up and wondering what to work on, you’ll avoid wasting time and energy by naming your top three priorities for tomorrow and each night.
  • Micro habit tracking each daily journal entry page you should also list the series of checks boxes for your micro habits to be checked and tracked that way you’ll know whether or not you got them done that day and how consistent you are.

Key Performance Indicators -It’s a good idea to take a moment to think about your key performance indicators in your life or business these are the metrics that have the biggest impact on your overall operation in my business for example the primary kpis I track are the amount of applications filled out the amount of appointments booked in the amount of sales closed. Now while I agree that profit is very important of course business can’t survive without it and it’s something I track almost daily, I found it to be a lagging indicator compared to these other metrics. The important thing to understand is that if I can get the other numbers to increase the profit will then follow. Just remember that your kpis are the things you can pull on to create real change.


What makes a good KPI ? There’s two characteristics that the best KPI’s have in common . The first one is that they are numbers that you have some influence over. Sometimes it might not seem to be easy but with effort you can change them. Next they make a meaningful impact on your bottom line or quality of life let’s look at an example…If you’re an Uber driver, the price of gas directly impacts your profitability, but it’s not something that you have any control over…. So it doesn’t really make a great kpi. Instead it might be better to track the number of hours that are driven, the number of surge rides, or you’re effective hourly rate. If you’re a freelancer, the two things you’re paying most attention to are the flow of quality leads coming across your desk, and your ability to deliver results to clients. One way to use kpis here would be to track Discovery calls, proposals that got sent, or the average job value. These are things you have direct control over and will make meaningful impact to your business..


When working with kpis always ask this question…

What’s the one thing I can do right now …so that by doing it …everything else will be easier or unnecessary?
Each business will be different in what is important to them in terms of choosing kpi… some examples

  • New client leads
  • Words written
  • Sales
  • Designs submitted
  • Cost for lead
  • Profit margin
  • Hours build the clients

Some people even count the thank you cards they received as one of their most important kpis. The reasoning is if the work is that strong enough to receive an unsolicited thank you note in the mail, you must be obviously making a positive impact. It’s always best to do something where you have control over making it changeable and impactful. Next time.. we break down habits… into micro mini steps…these are small…and easy to complete .For tips and ideas on productivity and forming good habits…I recommend two different books below…
Atomic habits… By James Clear

And

How to set goals with Kaizen and Ikigai… By Anthony Raymond
In the meantime take my free entrepreneur type quiz and let’s find out what marketing software would be right for you and your business? Go to FREE 5 Minute Entrepreneur Type Quiz Http://etquiz.net

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The Strangest Secret

The Strangest Secret In The World ?

Strangest Secret ?

You know what the problem these days really is a result of ? We just don’t think for ourselves !Our common aspiration is…” to blend in “and conform….while , at the same time…our whole cultural existence encourages a view of being a separate and unique individual…?Huh? Apart from the rest of the world?

It’s about this way of thinking… that I want to talk with you.

We have it better today in this Golden Age …than ever before …it is better now than it has ever been for mankind. But somehow in the richest country in the world,. many of us manage to pretty much take it for granted . We here in America are particularly fortunate to live in the richest most prosperous land that ever existed.This truly is the land of abundant opportunity.Do you know …what happens to the 100 people who start out with a like minded idea at the age of 25 over time ?Do you have any idea what will happen to those people by the time they’re 65?100 people start” with similar characteristics” …with the same abilities and chance at opportunity… at the age of 25 …and we all believe we’re going to be successful , right ?And if you ask any one of these people having a similar desire , meaning he wanted to be financially independent at 65.The reality is one will be rich….4 will be independent… 35 will still be working… 54 will be broke.So I think about why do so many fail ? And what has happened to the sparkle that was there before ?It was there when you are 25… what’s become of the dreams…the hope ….and plans ?

Why is there such a large disparity… between what you intended to do…and what you actually accomplish?

When we say about 5% of us achieve success… we have to define success. The best definition I’ve ever been able to find is “that success is the progressive realization of a worthy ideal … that a man is working toward …where there is a predetermined the goal …and he knows where he’s going .The man that does this …that man is a success .If he’s not actively and consistently working toward that goal….Then he is failing.So success is the progressives realization of an ideal .In the classic and the wonderful book called” Man’s Search for himself”In this book Rollo May says …”the opposite of courage in our society is not cowardice … it is Conformity” !Ouch….and there you have the trouble  today , it is …Conformity… people acting like everyone else without knowing why … without knowing where they going .

Think of it …in America right now …they’re over 28 million people 65 years of age and older. Most of us are broke are dependent on someone else for support and necessities. Limited by circumstances by the time they get there…it starts narrowing are vision of what’s possible. We all are going to need to make a living by the time we are 25. Usually buy a diamond get married .Big questions these days are …How do I make me a living with supporting a family while trying to get ahead ?But by the time we are 65 we haven’t learned how to become financially independent… in the richest land that has ever been known . ?When we conform and settle…for results, we ‘re acting like the wrong percentage group… the 95% that DO NOT Succeed !Many of us believe that our lives are shaped by circumstances…you know… like things that happened to us by exterior forces that they have no control over.

Why do you get up in the morning ?

If you were to ask the above question …a lot of men working right now… 19 out of 20 have no idea .If you ask him further…he’ll say well” everyone goes to work in the morning” and that’s the reason they do it !Because everyone else is doing it…CONFORMITY = MEDIOCRENESS Let’s get back to our definition of success …who succeeds ? The only person who succeeds is the person who has progressively realizing a worthy ideal… is the person who says…” I’m going to be successful (“no matter what”)and begins to work toward that goal. There are successful people everywhere. People are at success as the school teacher ….who is teaching school because…” that’s what you want to do. “For this reason alone” is why I love teaching… teaching school because that’s what you or I wants to do. Success is a woman who’s a wife and mother….because she wanted to become a wife and mother …and is doing a good job of it.Success is a man who runs the Corner Gas Station…. because that was his dream ….and that’s what he wanted to do. Success is the persistent salesman and his organization striving to help others get what they want and need to better their lives…A success is any of us who is doing a predetermined job … because that’s what you decided to do… deliberately.

Problem ?

It’s only “Only one or two… out of 20” that actually realize it and do it. They work toward their goal. So the real obstacle today is…OURSELVES…What …why ?There really isn’t any competition for you and me… unless we create it ourselves… unwittingly. So instead of competing … all we have to do is create for ourselves…not conform or settle. For years I looked for the key that determines what would happen to a human being and I wanted to know which way of thinking would make the future a promise that we can foretell to a large extent.Is there a key that would guarantee a person becoming successful … if you only knew about it …and you how to use it well. Like a magic wand almost.

Well there is such a key .

Many of us are hard workers… sincere workers….but at the same time… so many of us are loyal, dependable and honest…but never ever achieving anything in particular….Meanwhile others don’t seem to work hardly at all, but seem to get everything. It’s almost as if you have a magic touch .You have probably heard them say that about someone….that whatever that person gets involved with or touches.. Gets turned to Gold.If you pay close attention you will start to notice that someone who becomes successful…tends to continue to become successful. You will also see that if someone is a failure…most of the time…this is someone that tends to continue to fail working toward an ideal goal.Some of us have goals and we succeed because we know where we’re going.

It’s that simple !

Picture it like this…think of a ship leaving the harbor and take it on a trip. The captain and crew know exactly where it’s going and how long it’ll take. It has a definite course and target destination. It will work 99 out of 100 times…that is you will arrive consistently at the desired destination. Now take the same ship and give fuel and safety but no course. What I mean is … give it no aiming point… no destination. We just start the engines and “Let It Go”. I think you’ll agree with me that if it gets out of the harbor at all the would be lucky…they can either sink or wind up on some deserted Beach a derelict. The ship can’t go any place because it is disconnected and has no guidance !

It’s the same with the human being.

Take a Salesman for example there’s no other person in the world today with the future of a good salesman selling is the world’s highest paid profession. And if we’re good at it … you know where we’re going .Every company top notch salesman.. and they reward those salespeople handsomely… the sky is the limit for them. It has been… ” said the human race is fixed not to prevent the strong from winning …but to prevent the weak from losing. The American economy today can be compared to a convoy in time of war… the entire economy is slow down to protect its weakest link. Just as the Convoy had to go up to speed of the slow and laden ships. The way I see it is ……it doesn’t take some particular brains or talent to make a living to support a family today. So we have a plateau or so-called security or comfort level. So what we have to do is …. decide how high above this track we want to go.

Let’s get back to The Strangest Secret in the world.

I wanted to tell you the reason people with goals succeed in life. If you understand completely… what I’m going to tell you from this moment on… your life will never be the same again.You will certainly find it good luck or at least good luck will seem to find you. The key to success and the key to failure is this:

we become what we think let me think about !

Many wise people that are teachers and philosophers believe it is proper to disagree with one another on many different things…. but it’s only on this one point that they are incomplete and unanimous agreement . Marcus Aurelius Roman Emperor says “a man’s life is what his thoughts make of it .”You can see this because everything comes if a man will only wait .If I have sold myself and bought it… by continuously picturing in ones mind you take a picture . And a human being with a set of purpose must and will accomplish it… and that nothing can resist the will that will stake even existence on it. Ralph Waldo Emerson Says “a man is what he thinks about all day long “. We need Only to act as in cold blooded reality, as if the thing in question, were real… and it will become a reality. So if you only care about a result …you will most certainly will miss the journey. If you wish to be rich you will be rich. If you wish to be learned you will be learned. If you wish to be good you will be good. Only you must and really wish these things …and wish them exclusively…not at the same time together with incompatible things. In other words you need to do the right things if you want the right things to happen in your life.

To he or she who believes… all things are possible ….

Going back to Norman Vincent Peale is one of the greatest laws of the universe. Of course I wished to discover this earlier in life but late is better then never. Simply stated…. it is that one of the greatest discoveries … the Great Law briefly and simply stated is that ” if you think in negative terms you will get negative results” if you think in positive terms you will achieve positive results… that is the simple fact. George Bernard Shaw says “that people are always blaming her circumstances for the way life is. I don’t believe in the circumstances. You will get what is deserved most of the time so if you want to get something else …then these people get up and look for the circumstances… and if they can’t find them…they will make and create them. Once you start to realize it for yourself…it is pretty apparent . Then every person who discovered this thinks that he was the first one to work it out. we become what we think about … We become what we think about…so conversely is the man who doesn’t know where he’s going …and who starts and goes thorough life with thoughts of confusion… and anxiety …and fear… Well then, worry becomes what he thinks about all day long …his life becomes one of stress and anxiety . To top it off…the worry is about nothing 90 % of the time.

I want to tell you about a situation that parallels the human mind . What’s planted in the land gives the the same growth. Same in your mind. Farmer has a choice… he may plant the land and grow whatever he chooses, and the land doesn’t care. It’s up to the farmer to make the decision…Now in the human mind and with the land it is the same… because I like the land , the mind doesn’t care what you plant in it. Both the land and your mind will return what you plant. You could have corn seed (+)and poison oak(-). One positive thinking thoughts and one Negative. Plant either one… but the mind doesn’t care what you plant…it will put out a combination of the ingredients you put in…you can not get something out that is not there in the first place. Therefore…I prefer to focus on the positive things I can think ,say, and do…to make life better for everyone. What you sow..is what you shall you reap. Where you put your time, energy and focus… is what gets attention so that that is attended to will improve. When I recruit for my company I talk to lots of diverse and interesting folks all over the U.S. And one of the things I noticed sometimes is that …we take it for granted the way things are here in the America. It is good to remind yourself now and then that …”familiarity breeds contempt “. Our ability to decide now ….what it is that you want going on and heard in your mind. It’s the most important decision you’ll ever make in your entire life .You want to get rich then what you got to do is plant that seed in your mind… care for it ! EVERYDAY. If you want you want to be an outstanding service leader or be a better worker at your particular job…plant the idea. You want to go places near company in your community… got to do is plant that seed in your mind …and care for it work steadily. Put yourself in your mind’s eye as having already achieved this goal… see yourself …doing the things you will be doing. If you asked the average person in the street…”

Why are you where you are right now in life ?

Most will say this happened and that happened totally out of my control so this is the resulting situation …so in essence…a victim of circumstance…but the truth is he really is where he is because… ” that’s exactly where he really wants to be” whether we will admit that in each of us or not. The reality is you must live off the fruit of your thoughts for the future. You can not get a product out that did not have the right ingredients… because what you think today and tomorrow next month or next year ….will mold your life and determine your future . The Strangest Secret in the world and why do I say this ? Actually it isn’t a secret at all …it has always been in plain sight but eternally overlooked.I’ve never forgotten that the grand creator and architect of the universe did not build a stairway to nowhere …so remember…” as you believe… so shall it be done to you”- the effort you put forth to be a doctor …you will pay the price of long years of difficult study.

To be successful in selling you remember that each of us succeeds to the extent of his ability in that we are able to sell our families on our ideas.

Selling education in schools in selling our children that there are the advantages of living the good life .Persuading our Associates on The Importance of being a good and ethical person a top-notch professional. We strive emotionally as well as intellectually to control our thoughts because for every action there is an equal and reaction simply stated as it applies to you and me the limitations you have are self-imposed and the opportunities that you have today or enormous. It is important for you to think positive and let your marvelous mind think about your goal for all possible angles as well as your imagination to speculate on many different possible solutions . Make it so that you refuse to believe that there are any circumstances sufficiently strong to defeat you .Plus no matter what your present job is, remember that it has enormous possibilities… if you’re willing to pay the price. A Wonderful Life can be ours . It is of course worth any price. See it clearly for yourself…

You will become what you think about.

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What Business Is Right For You ?

Find out which business is best for you ?

The right business for anybody is one that lets them operate in their zone of genius.
You might ask why is this important?

The answer is that you’re going to attract your ideal customers when you operate in your zone of confidence or genius. This is basically what your ideal customer is buying into. This is when your business is basically handmade for you and it isn’t modeled after someone else’s. If you ever wondered why following another formula or blueprint hasn’t worked for you when it’s been able to give so many other people such great results this is the reason.
You best serve everyone when your brand offers and business model plus your revenue strategies… are when all 3 are aligned …that is where you find the Sweet spot. Where these 3 overlap…

  1. the business model + revenue
  2. brand essence or core value
  3. what the offers are

So that the intersection where those 3 overlap is where you’re going to find  the” Sweet spot”or your zone of competence or genius.
That is what you’re really good at and what you excel at…
The truth is that in business …buyers don’t buy your product or service …they actually buy into your approach or perspective and way of solving their problems .
Today the real competitive advantage of business is not only optimized landing page emails or even great content for that matter it’s one-on-one trust and people helping people get to where they want to go.
And it’s this trust that you build with people …it’s the authority that you get in your niche or topic… it becomes your zone of genius and it’s very difficult to copy or replicate it’s tied very closely to how your customers experience your brand.
In business I like to review where I am and what’s already working .Then , I’ll analyze where I need to be.Then I can reframe my perspective and see where I need to go which will help me make a decision on how to act and take action . So basically asking myself… what I can do today ?…and what steps should I  take to make the biggest impact?
The reason this is so important is… it’s very difficult to replicate success if you don’t know where your business needs to go. The only way to do that is to review and analyze what the current state of the business . So  basically you need to look underneath the surface of a running business to see what’s working and what isn’t …because you can NOT solve a problem you don’t know exists.Learning how to market and communicate clearly with people is probably the biggest thing I appreciate from about working from home in the lead generation business…
Now …what I see fairly often is… you can have a great product… or a great service …but if you don’t know how to market and get leads …you’re not going to make any money.So it’s super important… otherwise your business will be nothing more than a hobby. An Important aspect  marketing is… it’s not just about selling or promoting… it’s also about attracting …and capturing your ideal customers ….basically marketing is made up of four activities First… attraction ,then capture and engage . Then – convert to your customer.
Attract your ideal reader to your site or business. To do this you’ll post content in highly visible platforms you can also do guest posts and guest podcasts that help drive people to your site.
Then in capturing them…Get them to sign up to your email list by using lead magnets or other opt-in incentives free downloads landing pages and other opt-in forms. Ebooks or E-Quiz .
Engage with subscribers and establish trust
through emails text put them into nurturing email sequences…also give subscriber exclusive content access and start relationship building.
Convert subscribers into customers.Then convert customers into advocating for your brand by building long-term relationships delivering support a welcome onboarding testimonials and feedback support tickets as well as incentives to show that you value their business.
Marketing assetsThese are the things that help your ideal buyer or customer move along the customer journey with your brand examples of different marketing assets would be.

  • Challenges
  • Videos
  • Cheat Sheets
  • PDF
  • Email White Papers
  • Quizes

✅ Check Lists
Some other terms you might hear me speaking about our ideal buyers or customer personas like an avatar with a little bit more detailed specific information rather than a broad target audience you might ask why?

The reason is a target audience provides…. just a broad summary of people that were marketing to and it usually has an average demographic profile that’s lumped together in age gender marital status income location and everything else.
So for example you might have a description as female 23 to 40 mom ,moderate income, living in the USA …was kind of generic. So for me my ideal buyer is a late 20s to 50s head of household that’s burn out on hourly…salary working people that are ….likely to be looking to start a business from home but probably ,they’re not going to be anyone who identifies or relates to a term like… blogger or… solopreneur or even small business owner…since they are just starting to see what it will take ….because they are beginners …they are more likely to have money mindset problems …..and feel like an imposter.
They’re always wondering who the heck they are to call themselves an expert… and the main issue is …”time”…. because we all have a family to juggle …as well as a business .So this person will not be someone who shies away from hard work…and they’re not afraid to take action ….but it’s unlikely to be someone who purchases a program and never gets it going or done… they see themselves as a simple person…. someone who just wants to get the job done and take care of business  ..they know they need to invest in themselves to start their business and get ahead.

Basically an ideal customer is  someone who you love to work with and serve...plus, when you know who these people are in your business… it’s going to help you make much better decisions about what you offer and what you include and promise people for outcomes. Besides that… it will help determine the way that you package product and services as well as pricing …it will even tell you what sort of language to use for marketing strategy.

When you’re a small business owner you don’t have the capacity to Target many different customer segments like huge brands such as Gillette Procter & Gamble who may have 10 or more customer segments for each product that they sell so it’s ideal for you to focus on just one or two segments at the most so that you can speak directly to the language that the customers use and be present in the conversation that’s already going on in their head.Sometimes it’s actually good to describe people who are not a good fit sometimes they’re portrayed as a negative persona that is someone who you don’t want to market to because they’re just not your ideal buyer. This is basically a description of behaviors impossible demographics of who you want to exclude from your buying pool you might be asking now why would I want to do that isn’t a buyer still a buyer?Well actually these are the people who are least likely to get results from your offers and they may also be the least likely to Joe with your style and usually account for higher refunds in returns.


That’s why your vision is ever important …Just remember the “Stars never align” and the “Traffic lights of Life” will never always be green for you at the same time…Why is that ?… because it seems for all the most important decisions… the timings always sucks …waiting for a good time to quit your job…. the universe doesn’t conspire against you…. but it doesn’t go out of its way to line up the pins either ,does it?


Conditions will never be perfect and someday is a disease of attitude that will take your dreams to the grave with you .

Pro and con lists are just as bad ….if it’s important to you, and you know that you want to do it… just do it and correct course along the way. Part 2 Next Time…but for now…

So Which Business is Right For You ?

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